Golden Heart Korut Oy (Ltd)
Kultasydan is a marketing chain operating in the Finnish market. The chain consists of independent shop owners who have bought a share of Golden Heart Korut Oy (Ltd). The chain operates as a purchasing organization as well as a marketing agent. The chain prints a catalogue (2 major catalogues per year). Naturally, the chain has own shop image, which reflects the Kultasydän colors and logo, magazine advertisements and various other advertising.
Kultasydan has 50 shops in the major cities all around the country. The shops are generally located in the best spots of a city (next to a marketplace or in a shopping center). Most of the shops have been operating in their cities for decades (the first since 1883) and they are a very strong brand in their own local communities.